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MBA and luxury brand

This category contains 2 posts

Shaking the MBA Martini: Diversity is the New Cocktail

(published in Forbes, August 2011) Her Majesty’s Secret Service is not a typical feeder to the world’s top business schools. But assuming that James Bond could ace the GMAT and provide enough non-classified information in his essays to satisfy the admissions team of his significant accomplishments, then many MBA programs would welcome his perspective on … Continue reading

The luxury class of 2010

(published in CNBC Business, June 2010) As interest in luxury goods grows once again, sector-related MBAs are seeing a similar bump. Although by no means immune to recession, it would appear that the luxury goods sector is still a highly resilient one. According to the MasterCard SpendingPulse monitor, luxury sales in the US alone are … Continue reading